Ma ka "Double 11" o kēia makahiki ma Kina, hōʻike ka ʻikepili mai JD.com, Tmall, Vipshop a me nā kahua ʻē aʻe ua pahū ke kūʻai ʻana i nā huahana holoholona, e hōʻoia ana i ka piʻi ikaika ʻana o ka "hoʻokele waiwai ʻē aʻe".
Ua haʻi aku kekahi mau mea loiloi i ka poʻe nūhou mai Securities Daily me ka hoʻomaʻemaʻe a me ke ala ʻepekema o ka hānai holoholona ʻana e nā mea kūʻai aku, ua hōʻea ka ʻoihana puaʻa o Kina i ka helu hoʻokūkū o 100 billion blue Ocean market.Ke loli wikiwiki nei ke ʻano o ka mākeke o kēia manawa a aia i ka wā o ka ulu wikiwiki ʻana, a ke manaʻo ʻia nei e kū i waho nā māka alakaʻi kūloko.
Aia ma mua o 100 miliona mau ʻohana holoholona ma Kina e 2022
Ma ke kakahiaka o Nov 13, ua loaʻa iā Li Jia, he kamaʻāina Shenzhen, kahi pahu litter akamai no ka "Double 11" kālepa kūʻai.Ua kaʻana like ʻo ia i kāna papa inoa "Double 11" me ka mea hoʻolaha Securities Daily: nā meaʻai pōpoki, nā kini, nā ʻōpala popoki, nā pā piʻi pōpoki a pēlā aku e noho ai ma mua o ka hapalua."Ma hope o ka loaʻa ʻana o ka pōpoki, ʻike wau he nui nā huahana hoʻohui, me ka aila iʻa a me ka ʻōpala," wahi āna.
Wahi a ka ʻikepili o JD.com, ma hope o ka wehe ʻia ʻana o ka "Peak 28 hola" i ka hola 8 PM ma Nowemapa 10 o kēia makahiki, ʻo nā minuke 10 mua o ka meaʻai maloʻo maloʻo holoholona e ulu mau ana, me ka makahiki hoʻokahi. -ʻoi aku ka ulu ʻana o ka makahiki ma mua o 5 mau manawa, a ua hoʻonui ʻia ka nui o ke kālepa o ka hale kūʻai lāʻau lapaʻau puaʻa Puante ma mua o 6 mau manawa.Wahi a ka hōʻike kaua o ka "Double 11" ka wehe ʻana o nā holoholona JD mai 20:00 ma ʻOkakopa 31, ʻo ka nui o ke kālepa ʻana o nā holoholona JD i nā hola 4 mua i haki i ka mooolelo 28-hola i ka manawa like.Wahi a ka ʻikepili i hoʻokuʻu ʻia e Vipshop i ka lā 12 Nowemapa, ua hoʻonui ʻia ke kūʻai ʻana o nā meaʻai meaʻai holoholona e 94% i kēlā me kēia makahiki, ua hoʻonui ʻia ke kūʻai aku ʻana i nā huahana lāʻau lapaʻau holoholona e 115% i kēlā me kēia makahiki, a ua hoʻonui ʻia ke kūʻai aku ʻana o nā meaʻai holoholona pipi a me ka mālama olakino holoholona ma mua o 80. % makahiki ma ka makahiki.Ua kapa ʻia ʻo Tmall Battle Report i ka ʻāpana puaʻa ʻo "ʻehā King Kong hou" me ka pāʻani pāʻani, haʻuki a me waho, a me nā ʻano mea hoʻonaninani, e pili ana i ka nani o "King Kong ʻehā kahiko", nā mea kūʻai wikiwiki wikiwiki, nā mea kūʻai uila, a me nā lole. .
"Hiki ke ʻike maopopo ʻia ʻo ka hoʻololi ʻana i ka nohona o nā mea kūʻai aku a me nā hana ʻai i alakaʻi i ka ulu wikiwiki ʻana o ke ala ʻai hou," wahi a Blowing Xue, ka pelekikena o ka hoʻomohala ʻoihana a me ke kikowaena hana o Taobao's Tmall.
Hiki ke ʻike ʻia ka kaulana o ka "pet economy" i nā loli hou i nā kahua e-commerce.Ua hoʻokumu ʻo Jd.com i kahi huahana "service butler" hou ma Nov 11, me ka mea hānai holoholona hānai ʻo ia ka mea mua e hoʻokuʻu ʻia.Hoʻopili ka huahana i ka hānai holoholona, ka hoʻomaʻamaʻa ʻana, ka launa pū ʻana i kēlā me kēia lā, ka maʻi a me ka pale ʻana, ka hoʻomaʻemaʻe ʻana a me ka hoʻomaʻemaʻe ʻana, nā haʻuki waho, mālama hānai, etc.
Wahi a JD.com's White Paper on China's Pet Industry Trends in 2022, ʻo ka nui o nā ʻohana hānai holoholona ma Kina i hiki i 91.47 miliona ma 2021 a ua manaʻo ʻia e ʻoi aku ma mua o 100 miliona i kēia makahiki.Hōʻike ka hōʻike a Crowley i waena o nā mea nona nā holoholona holoholona, ʻo ka poʻe i hānau ʻia ma hope o 1990 a me 1995 ke ulu wikiwiki nei, ʻo ia ka 46 pakeneka ma 2021.
I kēia manawa, ʻo ka helu komo ʻana o nā holoholona i nā hale Kina ma kahi o 20%, ʻoiai ke kiʻekiʻe o 68%, 62%, 45% a me 38% ma ʻAmelika, Australia, Pelekane a me Iapana."Ke hoʻohālikelike ʻia me ka mākeke puaʻa ma nā ʻāina i kūkulu ʻia, ʻoi aku ka liʻiliʻi o ka nui o nā holoholona ma kēlā me kēia poʻe ma Kina, no laila he nui ka lumi no ka hoʻomohala ʻana i ka wā e hiki mai ana," ʻo Bao Yuezhong, kahi mea noiʻi kūikawā ma ka E-commerce Research Center. o Wangjing a me ka luna o Baum Enterprise Management Consulting, i haʻi aku iā Securities Daily.Me ka hoʻonui ʻana i ka hoʻokele waiwai a Kina, e hoʻomau ka ulu wikiwiki ʻana o ka mākeke holoholona.
Hoʻonui ʻia ka hoʻomohala ʻana i ka inoa ʻo Pet Track
He mea ʻai gula maoli nō kēia mau mea huluhulu.Wahi a kahi hōʻike e IMedia Research, ua hoʻonui ʻia ka nui o ka ʻoihana holoholona holoholona Kina ma kahi o ʻelua mau manawa mai 2017 a 2021, a hiki i ka hōʻailona 400 billion yuan.Manaʻo ia e hōʻea i 493.6 biliona yuan i 2022, piʻi i ka 25.2 pakeneka makahiki ma ka makahiki, a piʻi i 811.4 biliona yuan i 2025.
Hoʻokaʻawale ʻia ke kaulahao lako ʻoihana holoholona i luna, waena a me lalo.Iuka no ka hānai holoholona a me ka mākeke kūʻai aku, ʻaʻohe o kēia loulou i nā keʻena hana nui.Aia ma ka waena nā ʻano meaʻai holoholona āpau, me ka meaʻai holoholona, nā meaʻai pipi, nā lako holoholona a me nā mea pāʻani holoholona.I lalo no nā lawelawe holoholona, e pili ana i ka mālama olakino holoholona, ka nani holoholona, inikua holoholona, etc.
Wahi a ka ʻikepili i hoʻokuʻu ʻia e ka Pet Industry Branch o ka China Animal Husbandry Association, ʻo ka ʻoihana meaʻai he 51.5 pakeneka o ka mākeke holoholona, ʻo ka ʻoihana lapaʻau no 29.2 pakeneka, a me ka ʻoihana lawelawe, me ka mālama hānai holoholona a me ka hoʻomaʻamaʻa holoholona, no 12.8. pākēneka.
I kēia manawa, aia kekahi helu o nā manaʻo pipi i helu ʻia i nā hui ma A-shares, me Pettie, Sinopet a me Luz o ka ʻai kaʻapuni holoholona, a me Yuanfei Pet o nā lako holoholona kaapuni, etc. ʻekolu hapaha mua o 2022.
I kēia manawa, aia kahi pūʻulu o nā ipos ma ke ala.Ma waena o nā hui i hala i ka hālāwai, ʻo ia ʻo Tianyuan Pet a me Guaibao Pet, kahi i hōʻike ai ʻo Tianyuan Pet i nā hopena o kāna hāʻawi mua ʻana i ka lehulehu a me ka chinEXT lottery ma Nov 11. Eia kekahi, ua holo nā puaʻa Fubei i ka papa nui o ka Shanghai Stock Exchange , aia no ka papa inoa;Ua hoʻopau ʻo Shuaike Pets i kāna kālā he 500 miliona yuan Pre-IPO i ka mahina o Mei o kēia makahiki, a ua hoʻopau i kāna hoʻoponopono ʻāpana i ʻAukake, e komo ana i ke kahua nui o ka hoʻomākaukau no ka papa inoa.
Wahi a ka ʻikepili, ʻoi aku ka nui o ka loaʻa kālā o ka pet track ma 2021 ma mua o 3.62 biliona yuan, me 57 mau hihia kālā.Mai ka makahiki 2022 a hiki i kēia manawa, ua loaʻa he 32 mau ʻoihana pili i nā holoholona holoholona, e pili ana i ka meaʻai holoholona, nā lako, nā lawelawe, nā lāʻau lapaʻau a me nā mea ʻē aʻe.
Mai ʻOkakopa 2019 a ʻOkakopa 2022, he 15 ka nui o ka hoʻopukapuka kālā a me nā hanana kālā i loaʻa i loko o ka ʻoihana e-commerce holoholona holoholona, me ka huina kālā he ʻoi aku ma mua o 1.39 biliona yuan, e like me ka ʻike nānā ʻana o Dianzubao, kahi hui o ka Internet Economic. a me ka Pūnaewele.
Ua ʻōlelo ʻo Meng Xin, kahi loiloi ma Guosheng Securities: "I ka hoʻohālikelike ʻia me nā mākeke o waho, ʻo nā manawa kūpono no ka ʻoihana holoholona ʻo Kina aia i ka ulu kiʻekiʻe a hoʻomau o ka ʻoihana a me ka ākea ākea no ka hoʻololi home.Ke hilinaʻi nei ka poʻe pilikua o nā ʻāina ʻē i nā pono hoʻoneʻe mua e alakaʻi i kahi manawa.Ua ulu wikiwiki nā hōʻailona kūloko i nā makahiki i hala iho nei, a ua manaʻo ʻia e piʻi aʻe nā māhele mākeke koʻikoʻi e like me ka meaʻai a me ka mālama olakino holoholona.
Ua haʻi ʻo Liu Lang, ka pelekikena o ka lālā ʻoihana ʻoihana o ka China Animal Husbandry Association a me ke kākau ʻōlelo nui o ka Beijing Small Animal Diagnosis and Treatment Industry Association, "Me ka wikiwiki o ka ulu ʻana o ka ʻoihana holoholona ma Kina, ke ulu nui nei nā kumuhana holoholona. he kumuhana kaʻa i ka People's Daily life.Akā ke kū nei ka hoʻomohala wikiwiki ʻana i nā luʻi hou, ʻo ke kumu nui ʻo ia ka hoʻopukapuka ʻana o ka ʻoihana holoholona, e like me nā ʻoihana ʻē aʻe, hiki ke hele i kahi manawa o ka ʻeha.Ke hoʻohui nui ʻia ka ʻoihana, e ulu ikaika ka ʻoihana holoholona o ka ʻāina.
No nā huahana holoholona ʻē aʻe, hoʻokipa maihttps://www.owon-pet.com/.
Ka manawa hoʻouna: Nov-14-2022